About ABB

Swiss multinational specializing in engineering, robotics, automation, and electrical power technologies. ABB focuses on efficiency, sustainability, and safety across utilities, transportation, infrastructure, and manufacturing industries, offering innovative solutions in Electrification, Industrial Automation, Motion, and Robotics & Discrete Automation.

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ABB Purpose Readiness Index Switzerland 2023

ABB Purpose Readiness Index Switzerland 2023

The PRI Switzerland 2023 measures the purpose perception of Switzerland’s largest brands. Brand specific results available.

  • Purpose readiness introduction
  • Company specific results
  • Measurement of 15 image items
  • Purpose readiness rankings
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ABB Purpose Statement Analysis 2023

ABB Purpose Statement Analysis 2023

Analysis of how the public perceives the purpose statements of Switzerland's largest brands. Brand specific results available.

  • Introduction into purpose statements
  • Collection of Swiss statements
  • Detailed purpose statement analysis
  • Ranking by public preference
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