About ADAC

ADAC, officially the Allgemeiner Deutscher Automobil-Club, is Europe's largest motoring association. ADAC is the largest club in Germany with around 21 million members. It offers information on all aspects of traffic, automobiles, travel as well as ADAC insurance and neutral…

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ADAC Purpose Readiness Index 2022

ADAC Purpose Readiness Index 2022

The PRI 2022 measures the purpose perception of Germany’s largest brands. Brand specific results available.

  • Purpose readiness introduction
  • Company specific results
  • Measurement of 15 image items
  • Purpose readiness rankings
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