About Aldi

Aldi is the common company brand name of two German multinational family-owned discount supermarket chains operating over 10,000 stores in 20 countries.

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Aldi Purpose Readiness Index 2022

Aldi Purpose Readiness Index 2022

The PRI 2022 measures the purpose perception of Germany’s largest brands. Brand specific results available.

  • Purpose readiness introduction
  • Company specific results
  • Measurement of 15 image items
  • Purpose readiness rankings
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