About Allianz

Allianz is a German multinational financial services company headquartered in Munich, Germany. Its core businesses are insurance and asset management. Allianz Group is one of the world's leading insurers and asset managers with more than 100 million private and corporate…

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Allianz Purpose Readiness Index 2022

Allianz Purpose Readiness Index 2022

The PRI 2022 measures the purpose perception of Germany’s largest brands. Brand specific results available.

  • Purpose readiness introduction
  • Company specific results
  • Measurement of 15 image items
  • Purpose readiness rankings
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Allianz Purpose Statement Analysis 2022

Allianz Purpose Statement Analysis 2022

Analysis of how the public perceives the purpose statements of Germany’s largest brands. Brand specific results available.

  • Introduction into purpose statements
  • Collection of DAX & MDAX statements
  • Detailed purpose statement analysis
  • Ranking by public preference
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