About Aral

Aral is Germany’s leading fuel brand marketer and the country’s third-largest fast-food retailer. The Aral brand has been synonymous with high-quality automotive fuels for almost 100 years. Today, its service stations and retail spaces are sleek and well equipped –…

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Aral Purpose Readiness Index 2022

Aral Purpose Readiness Index 2022

The PRI 2022 measures the purpose perception of Germany’s largest brands. Brand specific results available.

  • Purpose readiness introduction
  • Company specific results
  • Measurement of 15 image items
  • Purpose readiness rankings
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