About BASF

BASF Group is a German chemicals manufacturer with around 111,000 employees worldwide. Their portfolio comprises six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €78.6 billion in 2021.

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BASF Purpose Readiness Index 2022

BASF Purpose Readiness Index 2022

The PRI 2022 measures the purpose perception of Germany’s largest brands. Brand specific results available.

  • Purpose readiness introduction
  • Company specific results
  • Measurement of 15 image items
  • Purpose readiness rankings
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BASF Purpose Statement Analysis 2022

BASF Purpose Statement Analysis 2022

Analysis of how the public perceives the purpose statements of Germany’s largest brands. Brand specific results available.

  • Introduction into purpose statements
  • Collection of DAX & MDAX statements
  • Detailed purpose statement analysis
  • Ranking by public preference
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