About Bayer

Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Bayer's products and services are designed to benefit people and improve their quality of life. At the same time, they aim to…

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Bayer Purpose Readiness Index 2022

Bayer Purpose Readiness Index 2022

The PRI 2022 measures the purpose perception of Germany’s largest brands. Brand specific results available.

  • Purpose readiness introduction
  • Company specific results
  • Measurement of 15 image items
  • Purpose readiness rankings
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Bayer Purpose Statement Analysis 2022

Bayer Purpose Statement Analysis 2022

Analysis of how the public perceives the purpose statements of Germany’s largest brands. Brand specific results available.

  • Introduction into purpose statements
  • Collection of DAX & MDAX statements
  • Detailed purpose statement analysis
  • Ranking by public preference
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