About BayWa

BayWa AG is an internationally active group headquartered in Munich. Originally founded to support domestic agriculture, the company expanded its activities to the construction and energy sectors. BayWa is represented in more than 400 countries through its subsidiaries and holdings.

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BayWa Purpose Readiness Index 2022

BayWa Purpose Readiness Index 2022

The PRI 2022 measures the purpose perception of Germany’s largest brands. Brand specific results available.

  • Purpose readiness introduction
  • Company specific results
  • Measurement of 15 image items
  • Purpose readiness rankings
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