About Bofrost

For over 55 years, bofrost has stood for first-class quality, outstanding service and, above all, individual advice. Founded in 1966 and headquartered in Straelen on the Lower Rhine, the family-owned company is now the European market leader in direct sales…

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Bofrost Purpose Readiness Index 2022

Bofrost Purpose Readiness Index 2022

The PRI 2022 measures the purpose perception of Germany’s largest brands. Brand specific results available.

  • Purpose readiness introduction
  • Company specific results
  • Measurement of 15 image items
  • Purpose readiness rankings
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