About Carl Zeiss

ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. ZEISS is represented in around 50 countries around the world with about 43,000 employees. Zeiss has four key segments: Semiconductor Manufacturing Technology, Industrial Quality &…

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Carl Zeiss Purpose Readiness Index 2022

Carl Zeiss Purpose Readiness Index 2022

The PRI 2022 measures the purpose perception of Germany’s largest brands. Brand specific results available.

  • Purpose readiness introduction
  • Company specific results
  • Measurement of 15 image items
  • Purpose readiness rankings
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