About Das Deutsche Rote Kreuz

The German Red Cross is the national Red Cross Society in Germany. With 4 million members, it is the third largest Red Cross society in the world. The German Red Cross offers a wide range of services within and outside…

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Das Deutsche Rote Kreuz Purpose Readiness Index 2022

Das Deutsche Rote Kreuz Purpose Readiness Index 2022

The PRI 2022 measures the purpose perception of Germany’s largest brands. Brand specific results available.

  • Purpose readiness introduction
  • Company specific results
  • Measurement of 15 image items
  • Purpose readiness rankings
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