About Der Spiegel

Der Spiegel is the leading news site on the German-language Internet: fast, up-to-date, precise and in-depth. Around the clock, the editorial team delivers news, analyses, interviews, commentaries, videos and photos.

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Der Spiegel Purpose Readiness Index 2022

Der Spiegel Purpose Readiness Index 2022

The PRI 2022 measures the purpose perception of Germany’s largest brands. Brand specific results available.

  • Purpose readiness introduction
  • Company specific results
  • Measurement of 15 image items
  • Purpose readiness rankings
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