About DER Touristik

The DER Touristik Group, based in Cologne, is the travel division of the REWE Group. It is one of the leading travel groups in Europe with over 130 companies under its umbrella. It employs over 9,200 people in 16 European…

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DER Touristik Purpose Readiness Index 2024

DER Touristik Purpose Readiness Index 2024

The PRI Germany 2024 measures the purpose perception of Germany’s largest brands. Download results today.

  • Purpose readiness introduction
  • Company specific results
  • Measurement of 15 image items
  • Purpose readiness rankings
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