About DM

Dm-drogerie markt is a chain of retail stores headquartered in Karlsruhe, Germany, offering cosmetics, healthcare items, household products and health food and drinks. The company was founded in 1973 when it opened its first store in Karlsruhe.

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DM Purpose Readiness Index 2022

DM Purpose Readiness Index 2022

The PRI 2022 measures the purpose perception of Germany’s largest brands. Brand specific results available.

  • Purpose readiness introduction
  • Company specific results
  • Measurement of 15 image items
  • Purpose readiness rankings
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DM Purpose Readiness Index 2024

DM Purpose Readiness Index 2024

The PRI Germany 2024 measures the purpose perception of Germany’s largest brands. Download results today.

  • Purpose readiness introduction
  • Company specific results
  • Measurement of 15 image items
  • Purpose readiness rankings
View more