About DZ Bank

DZ BANK is the central institution of the Volksbanken Raiffeisenbanken Cooperative Financial Network and the central bank for all of the approximately 800 cooperative banks in Germany, in which it holds a majority interest. In addition, it serves companies and…

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DZ Bank Purpose Readiness Index 2022

DZ Bank Purpose Readiness Index 2022

The PRI 2022 measures the purpose perception of Germany’s largest brands. Brand specific results available.

  • Purpose readiness introduction
  • Company specific results
  • Measurement of 15 image items
  • Purpose readiness rankings
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