Tobacco heating system developed by Philip Morris International, offering an alternative to conventional cigarettes. IQOS is designed to reduce the harm associated with smoking by providing a smoke-free experience that heats tobacco rather than burning it.
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Tobacco heating system developed by Philip Morris International, offering an alternative to conventional cigarettes. IQOS is designed to reduce the harm associated with smoking by providing a smoke-free experience that heats tobacco rather than burning it.
The PRI Switzerland 2023 measures the purpose perception of Switzerland’s largest brands. Brand specific results available.
