K+S AG (formerly Kali und Salz GmbH) is a German chemical company headquartered in Kassel. The company is Europe’s largest supplier of potash for use in fertilizer and, after the acquisition of Morton Salt, the world's largest salt producer. The…
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K+S AG (formerly Kali und Salz GmbH) is a German chemical company headquartered in Kassel. The company is Europe’s largest supplier of potash for use in fertilizer and, after the acquisition of Morton Salt, the world's largest salt producer. The firm also produces and distributes other mineral fertilizers, such as those from magnesium and sulphur. K+S is mainly active in Europe, North and South America with almost 15,000 employees worldwide (2020).
The PRI 2022 measures the purpose perception of Germany’s largest brands. Brand specific results available.
Analysis of how the public perceives the purpose statements of Germany’s largest brands. Brand specific results available.
