About Metro

Metro AG is a German multinational company based in Düsseldorf which operates business membership only cash and carry stores primarily under the Metro brand. Until 2020 it was also active in general retail business through Real division, which was sold…

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Metro Purpose Readiness Index 2022

Metro Purpose Readiness Index 2022

The PRI 2022 measures the purpose perception of Germany’s largest brands. Brand specific results available.

  • Purpose readiness introduction
  • Company specific results
  • Measurement of 15 image items
  • Purpose readiness rankings
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