About Novartis

Global healthcare company specializing in innovative medicines, generics, and biosimilars. Novartis is dedicated to discovering, developing, and commercializing life-changing treatments, focusing on areas of high unmet medical need and leveraging cutting-edge science and technology.

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Novartis Purpose Readiness Index Switzerland 2023

Novartis Purpose Readiness Index Switzerland 2023

The PRI Switzerland 2023 measures the purpose perception of Switzerland’s largest brands. Brand specific results available.

  • Purpose readiness introduction
  • Company specific results
  • Measurement of 15 image items
  • Purpose readiness rankings
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Novartis Purpose Statement Analysis 2023

Novartis Purpose Statement Analysis 2023

Analysis of how the public perceives the purpose statements of Switzerland's largest brands. Brand specific results available.

  • Introduction into purpose statements
  • Collection of Swiss statements
  • Detailed purpose statement analysis
  • Ranking by public preference
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