About Otto

Otto is a German trading and services company headquartered in Hamburg, which operates worldwide with around 52,000 employees and is active in the retail, financing and logistics, and mail order divisions. Its core business is retail.

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Otto Purpose Readiness Index 2022

Otto Purpose Readiness Index 2022

The PRI 2022 measures the purpose perception of Germany’s largest brands. Brand specific results available.

  • Purpose readiness introduction
  • Company specific results
  • Measurement of 15 image items
  • Purpose readiness rankings
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