Global tobacco company, known for brands such as Marlboro and IQOS. Philip Morris International is focused on transforming the tobacco industry through innovative smoke-free products and promoting harm reduction strategies for adult smokers.
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Global tobacco company, known for brands such as Marlboro and IQOS. Philip Morris International is focused on transforming the tobacco industry through innovative smoke-free products and promoting harm reduction strategies for adult smokers.
The PRI Switzerland 2023 measures the purpose perception of Switzerland’s largest brands. Brand specific results available.
Analysis of how the public perceives the purpose statements of Switzerland's largest brands. Brand specific results available.
