About Postbank

Postbank is a brand and a branch of Deutsche Bank. Its focus is on standardized retail banking, and it is also Deutsche Post's principal bank.

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Postbank Purpose Readiness Index 2022

Postbank Purpose Readiness Index 2022

The PRI 2022 measures the purpose perception of Germany’s largest brands. Brand specific results available.

  • Purpose readiness introduction
  • Company specific results
  • Measurement of 15 image items
  • Purpose readiness rankings
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