About Rolex

Iconic Swiss luxury watchmaker, known for its precision, reliability, and timeless designs. Rolex is committed to upholding the highest standards of craftsmanship and innovation, while actively supporting various philanthropic and environmental initiatives.

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Rolex Purpose Readiness Index Switzerland 2023

Rolex Purpose Readiness Index Switzerland 2023

The PRI Switzerland 2023 measures the purpose perception of Switzerland’s largest brands. Brand specific results available.

  • Purpose readiness introduction
  • Company specific results
  • Measurement of 15 image items
  • Purpose readiness rankings
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