About Rossmann

Dirk Rossmann GmbH is one of the largest drug store chains in Europe with around 56,200 employees and more than 4000 stores. In 2019 Rossmann had more than €10 billion turnover in Germany, Poland, Hungary, the Czech Republic, Turkey, Albania,…

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Rossmann Purpose Readiness Index 2022

Rossmann Purpose Readiness Index 2022

The PRI 2022 measures the purpose perception of Germany’s largest brands. Brand specific results available.

  • Purpose readiness introduction
  • Company specific results
  • Measurement of 15 image items
  • Purpose readiness rankings
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