About Schwarzkopf

Schwarzkopf is an umbrella brand of the Henkel Group comprising various hair cosmetics brands of the Beauty Care business sector. Schwarzkopf products are sold in more than 125 countries.

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Schwarzkopf Purpose Readiness Index 2022

Schwarzkopf Purpose Readiness Index 2022

The PRI 2022 measures the purpose perception of Germany’s largest brands. Brand specific results available.

  • Purpose readiness introduction
  • Company specific results
  • Measurement of 15 image items
  • Purpose readiness rankings
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