About Süddeutsche Zeitung

The Süddeutsche Zeitung, published in Munich, Bavaria, is one of the largest daily newspapers in Germany. The tone of SZ is mainly described as centre-left, liberal, social-liberal, progressive-liberal, and social-democrat.

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Süddeutsche Zeitung Purpose Readiness Index 2022

Süddeutsche Zeitung Purpose Readiness Index 2022

The PRI 2022 measures the purpose perception of Germany’s largest brands. Brand specific results available.

  • Purpose readiness introduction
  • Company specific results
  • Measurement of 15 image items
  • Purpose readiness rankings
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Süddeutsche Zeitung Purpose Readiness Index 2024

Süddeutsche Zeitung Purpose Readiness Index 2024

The PRI Germany 2024 measures the purpose perception of Germany’s largest brands. Download results today.

  • Purpose readiness introduction
  • Company specific results
  • Measurement of 15 image items
  • Purpose readiness rankings
View more