About Telefonica Deutschland

Telefónica Germany GmbH & Co. OHG is a provider of broadband, landline and mobile telecommunications in Germany. The company trades as O2 (typeset as O2). The company was renamed from Telefónica O2 Germany to Telefónica Germany on 1 April 2011…

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Telefonica Deutschland Purpose Readiness Index 2022

Telefonica Deutschland Purpose Readiness Index 2022

The PRI 2022 measures the purpose perception of Germany’s largest brands. Brand specific results available.

  • Purpose readiness introduction
  • Company specific results
  • Measurement of 15 image items
  • Purpose readiness rankings
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Telefonica Deutschland Purpose Statement Analysis 2022

Telefonica Deutschland Purpose Statement Analysis 2022

Analysis of how the public perceives the purpose statements of Germany’s largest brands. Brand specific results available.

  • Introduction into purpose statements
  • Collection of DAX & MDAX statements
  • Detailed purpose statement analysis
  • Ranking by public preference
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