About Tui

TUI Group is a German leisure, travel and tourism company. TUI is an acronym for Touristik Union International ("Tourism Union International"). TUI AG was known as Preussag AG until 1997 when the company changed its activities from mining to tourism.…

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Tui Purpose Readiness Index 2022

Tui Purpose Readiness Index 2022

The PRI 2022 measures the purpose perception of Germany’s largest brands. Brand specific results available.

  • Purpose readiness introduction
  • Company specific results
  • Measurement of 15 image items
  • Purpose readiness rankings
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