About Victorinox

Swiss manufacturer of high-quality knives, watches, travel gear, and fragrances, best known for its iconic Swiss Army Knife. Victorinox is committed to maintaining exceptional craftsmanship, functionality, and innovation, while adhering to sustainable and ethical business practices.

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Victorinox Purpose Readiness Index Switzerland 2023

Victorinox Purpose Readiness Index Switzerland 2023

The PRI Switzerland 2023 measures the purpose perception of Switzerland’s largest brands. Brand specific results available.

  • Purpose readiness introduction
  • Company specific results
  • Measurement of 15 image items
  • Purpose readiness rankings
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