About ZDF

ZDF is a German public-service television broadcaster based in Mainz, Rhineland-Palatinate. It is run as an independent nonprofit institution, which was founded by all federal states of Germany (Bundesländer). ZDF is financed by television license fees and advertising revenues.

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ZDF Purpose Readiness Index 2022

ZDF Purpose Readiness Index 2022

The PRI 2022 measures the purpose perception of Germany’s largest brands. Brand specific results available.

  • Purpose readiness introduction
  • Company specific results
  • Measurement of 15 image items
  • Purpose readiness rankings
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ZDF Purpose Readiness Index 2024

ZDF Purpose Readiness Index 2024

The PRI Germany 2024 measures the purpose perception of Germany’s largest brands. Download results today.

  • Purpose readiness introduction
  • Company specific results
  • Measurement of 15 image items
  • Purpose readiness rankings
View more